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hype williams - find out what happens when people stop being polite and start being real - de stijl - vinyl

New Copy

Genre: Techno / Electro - Electronics

1. Track 1
2. Track 2
3. Track 3
4. Track 4
5. Track 5
6. Track 6
7. Track 7
8. Track 8

Repress of this 2010 Hype Williams release. Check!

Find Out What Happens When People Stop Being Polite, and Start Gettin’ Reel started out life as a series of low budget YouTube videos that the duo created and uploaded during the first half of 2010. The videos themselves, as with the songs that soundtrack them, are rough and simple, based on the repetition of a basic idea, often pillaging footage and references from pop culture
Like the videos, the music that accompanies these clips – released here on 12” by Minneapolis label De Stijl – are constructions of simple, yet interesting ideas. Lo-fi synth lines wash over dub-like bass and warped pop melodies. Weird downshifted samples from everyday life mesh with very retro-sounding drum machines to construct the beats.


The fact that these songs first emerged as YouTube videos is testament to exactly why the internet isn’t killing music. A more apt name for the record would be ‘find out what happens when you give creative minds with no money a platform to release their music for free.’ Everything about Hype Williams – from their playful elusiveness to the rough edges of their music and the way they chose to share it with the world – typifies what make the internet a great platform for music to be discovered and shared.